Basecamp

CLIENT | Basecamp | visit website

BRIEF | India’s first all woman adventure group, Basecamp is an

integrated Outbound Training and Adventure Travel organization,

an offspring of avid, well-trained and certified professionals from Adventure

sports and Human Resource field. They needed a website to provide online

information about their upcoming trips and activities.

SOLUTION | Basecamp is all about exploration. We used metaphorical

yet simple imagery to convey the key aspects of the site which is to promote

outdoor activities as a learning tool and to inculcate the spirit of adventure among people.