BRIEF | Prime Focus (a leading post production company) released

a new product which combines 4 major services in media preservation

- Cataloging, Archiving, Asset management and Digitisation. It is aimed

to help media labs to store and access their huge quantum of analog

data in a digital format and make searching, cataloging easier.

They needed a brochure to explain the product and its features.

BRIEF | Designing a website to showcase the Autumn/Winter 08 collection.

The website had to carry the essence of the brand being premium,

appealing to people who are extremely fashion conscious.

It also needed to be more interactive.

SOLUTION | We designed the website to look like a magazine by Flying Machine

that would talk about the brand, its designers and showcase the latest collection.

]]> http://thejambar.wordpress.com/2009/03/10/flying-machine/feed/ 1 thejambar FM_1 FM_2 http://thejambar.wordpress.com/2009/01/14/leaders-of-india/ http://thejambar.wordpress.com/2009/01/14/leaders-of-india/#comments Wed, 14 Jan 2009 06:49:34 +0000 thejambar http://thejambar.wordpress.com/?p=113 ]]> CLIENT | Leaders of India

BRIEF |  A portal showcasing the four great leaders of India

had to be designed. The site would have thoughtfully assembled

video-clips provide a rich gallery of images paired with audio and text.

The idea was to facilitate user-friendly exploration of the

life and work of the four leaders.

SOLUTION |  A matrix of the videos was proposed.

On roll over of each video, the relevant information

about the video pops up.

BRIEF | The Jayem Group of companies provides logistics solutions

to serve your every need. The Jayem Group compromises of four

companies with different industry verticals.

SOLUTION |  The website was designed to give an overview of the

larger brand as well as provide information about each of the companies

that make the Jayem group. Each sub company has detailed information

about the services they offer.

BRIEF | A micro-site for the new Hip Hop collection for the season.

They wanted an interactive website themed on hip-hop.

The games/download/ ringtones etc. were to have hip-hop based

graphics and needed to appeal to the youth.

SOLUTION | A flash based interactive website infused with hip-hop

elements including music, visuals was used.

We experimented with a full screen view for the first time.

BRIEF |  The tattoo design industry in India has very few exponents.

The Dark Arts Tattoo Studio run by Pradeep Menon is one such

studio that has made its mark in south India. They needed an

online presence that showcased the work done thus far.

SOLUTION |  We themed the pages inspired from the tattoo work

by using dark, grungy, tribal, Celtic visual elements and colors.

An extensive gallery to view the wide range of work was created.

General know-how and information on getting tattoos done

was included in the comprehensive FAQs section.

BRIEF | India’s first all woman adventure group, Basecamp is an

integrated Outbound Training and Adventure Travel organization,

an offspring of avid, well-trained and certified professionals from Adventure

sports and Human Resource field. They needed a website to provide online

information about their upcoming trips and activities.

SOLUTION | Basecamp is all about exploration. We used metaphorical

yet simple imagery to convey the key aspects of the site which is to promote

outdoor activities as a learning tool and to inculcate the spirit of adventure among people.

BRIEF |  Levi’s Diva Jeans are specially designed for Indian

women and comes in four fits. They needed an online presence

of the brand. The site had to ooze glitz and glamor without being loud.

SOLUTION |  A simple and elegant set of pages with the brand

ambassador given the central stage. We used an easy navigation,

exclusive section for users to read and choose the fit that suits them best.

BRIEF |  The proprietor, an avid backpacker, mountaineer

and outdoorsman with his team wanted a website that promoted

outdoor activities organized by them as well as inculcate love

for nature among every age and people of all walks of life.

SOLUTION |  The website uses large visuals to showcase

the adventure activities undertaken by Nature Admire.

The completed trips and upcoming programs are also featured prominently.